Properties Local Guides Blog About Us Contact Us Thyme & Theory Book Now

Our Story

A family who fell in love with the coast

From the Great Plains to the Gulf Coast, we traded landlocked for salt air and never looked back. Here's how Vacation Thyme came to be.

Michelle, Ryan and family on the beach
Family beach day
2023
The trip that changed everything

How It Started

We didn't plan to do this.
The coast had other ideas.

Michelle grew up moving around the Midwest, with roots in South Dakota and Nebraska. But some of her most vivid childhood memories are from time spent at her family's marina at the southern tip of Fort Morgan, Alabama, right where the Gulf of Mexico opens up and the water turns impossibly blue. That stretch of coast never really left her.

She met Ryan in Omaha. They built a life in Denver, eventually made their way back to the Midwest to start a family, and spent years doing the responsible thing. Then in 2023, they took a trip to 30A on Florida's Emerald Coast. Something clicked. The pace, the water, the warmth, the sense that this is what vacations are supposed to feel like. They came home and started looking at properties.

In early 2025, they bought Coral Cabana in Palma Sola, Bradenton, their first property on the Gulf Coast. What started as an investment became a passion project, and the passion project became a business. Vacation Thyme was born out of a genuine love for the Gulf Coast and a stubborn belief that a short-term rental can be something more than a place to sleep.

Then, in mid 2026, they made the move themselves, and now call Florida's Emerald Coast home.

Your Hosts

Real people. Real hosts.

We're not a call center. When you reach out, you're talking to one of us.

Choose a hosts look (review mode)
Michelle Horst
Michelle Horst
Owner & Host

Michelle is the visionary behind Vacation Thyme. She dreamed up what a truly resort-caliber vacation home could look like and made it happen. She drives the guest experience from first inquiry through checkout and sets the standard for how every home looks and feels.

Ryan Horst
Ryan Horst
Co-host & Technology Director

Ryan is the systems and tech backbone of Vacation Thyme. He built and maintains this website and keeps everything behind the scenes running smoothly, so your stay feels easy from booking to checkout.

Daisy on duty
On duty

Plus one very important staff member

Meet our Chief Happiness Officer

Every great short-term rental company needs a dog on the team, and Daisy approaches her responsibilities with admirable seriousness. She handles morale support, couch quality assurance, and serves as a constant reminder that life is measurably better when you're close to the water.

Daisy has inspected Coral Cabana personally and given it her full approval. She does not, unfortunately, assist with turnover cleaning.

100%
Approval rating
0
Loads of laundry done
∞
Treats requested
Daisy off duty
Off duty